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To present Ford Focus's parking sensor, we created a poster that simulates exactly how it works. When a person approaches the poster, the backlight of the car turns on automatically and the sensor beeper goes off, increasing its frequency depending on how close this person is from the poster.
Automotive brasil brazil estacionamento focus ford park sao paulo sensor são paulo
JWT Brazil
Brazil
JWT was the first international advertising agency to establish a branch in Brazil. It was also the first large agency to incorporate the digital area in its day-to-day activities...
Mario Amaral, 50 Sao Paulo Brazil
+55 11 3888 8000
Ricardo John
Chief Creative Officer (CCO) / JWT Brazil
I was born in Florianópolis and started my career as a trainee copywriter at Ogilvy. From there I worked at Age, Talent and Africa where I was Creative Director for the Mitsubishi and...
ricardo.john@jwt.com
Ford - Focus
Henrique / JWT Brazil
This retail film celebrates Ford Focus's success as the best selling mid-sized hatchback in Brazil and the world.
The commercial, Henrique, tells the story of this man who chose not...
Midas / JWT Brazil
PARKIES! / JWT New Zealand
'The Parker of the Year Championships' – a one day event where sports meets parallel parking – reached an audience of 1.6 million people, that’s over one in three New Zealanders....
Ford - Fusion
Fusion GP / JWT Brazil
Two acclaimed drivers. One new legend.
Brazilians are huge fans of Formula 1 and motor racing. In special male adults over 30’s, who lived the era of F1 idols such as Ayrton Senna and...
Ford - Ranger
WaterWading / JWT Brazil
The first poster with water wading capability.
To promote the all-new 2013 Ford Ranger with best-in-class water wading, we manually dipped the bottom half of our posters in water....
Ford - Ecosport
Go Further / JWT Brazil
In 2012, Ford launched its first global with the brand’s new concept: Go Further. A campaign for a car that’s was also made to take you further: The New EcoSport.
The brief was to...
Ford - Fiesta
Fiesta Upgrade / JWT Brazil
Featuring actress Pamela Anderson, star of TV series Baywatch, the film follows the "upgrade" concept, and the offering brings an unexpected advantage for customers.This is the...
Ford - Cargo 2429
Ogros / JWT Brazil
JWT creates a campaign for Ford Cargo 2429, one of the most popular trucks among consumers, who recognize it for its strength, endurance and robustness. The communication action...
Ford - Cargo 816
Entregas / JWT Brazil
Campaign for Ford Cargo 816, one of the favorites among consumers trucks for urban transport cargo. The new communication features the film "Deliveries", which emphasizes the strength,...
Ford
Fish and Monkey / JWT Brazil
The Ford Environmental Conservation Award is a joint initiative between Ford Motor Company Brasil and Conservação Internacional (CI-Brasil), aiming at encouraging and recognizing...
Ford - Retail
Meanwhile / JWT Brazil
In this retail film, Ford demonstrates that life needs to be reinvented every second. Following the motto "For Ford, innovation is only good when you can afford it", the advertising...
"Ford Bold Moves" / JWT New York
JWT first introduced the practice area of Brand Journalism in 2006 via the Ford Bold Moves campaign. Fordboldmoves.com housed blogs, articles and weekly documentary videos as Ford...
Spheres / JWT Melbourne
“Spheres” is a 30 second TV and cinema commercial that was created as part of the “Life’s better connected” campaign for the pan-regional launch of the new Ford Fiesta....
Ford - Territory
Test the difference / JWT Melbourne
Through a series of unique, real life challenges, Ford Engineers put the New Territory to the test. The Territory’s smart engine, interior and handling technology is tested in...
