Worldmakers - Evan Shapiro / JWT Corporate Headquarters
JWT Worldwide CEO and Chairman Bob Jeffrey speaks with Evan Shapiro, President of IFC and the Sundance Channel, on the Worldmakers set in New York. They discuss branded entertainment, innovative channels and how IFC has used innovation to integrate advertising and promotion for its tv programming.
Worldmakers is a digital series created by JWT, featuring people who make things inspired by the world, through technological innovation and international imagination.
Interview date: 24 February 2012